74-631. Consumer Behaviour
A study of analytical concepts and research techniques derived from the behavioural sciences or developed from consumer behaviour research. A significant objective of the course is the application of such concepts and techniques to the solution of marketing problems.

74-632. Marketing Research
An advanced course assuming familiarity with the conceptual research process, characteristics of basic data collection modes and measurement, hypothesis testing, regression analysis, and analysis of variance. Utilizing a discussion format, the course offers a review of current marketing research literature concerning: 1) examination of properties of familiar data collection and analysis techniques; 2) examples of their application; and 3) introduction to more advanced data collection and analysis methods.

74-635. International Marketing Strategy
A study of the problems faced by Canadian businesses when exploring and distributing to foreign markets. A significant objective of the course is to explore, through research findings, strategies that would improve Canada’s international marketing efforts.

74-638. Topics in Marketing
This course is of varying content dealing with topical issues in marketing. The course might focus on a specific functional area in marketing or a particular environment for the application of marketing concepts. Administration of the course varies as appropriate with its content and might take on a literature survey, research project, experiential, or other format.

74-639. Marketing Strategy and Planning
An analysis of the formation of marketing strategies and plans. Topics covered will include business definitions, developing marketing objectives, selecting market targets, developing all aspects of the marketing mix, and evaluating marketing performance. Marketing decision models, portfolio techniques, generic strategies, PIMS, and related topics will also be covered.